Design for the new China markets conference-2

It's ironic to hear the presentation from Tom Borsboom,Manager Global Industrial Design for GE Plastics,talking about the immaturity of design industry in China and head of IDEO shanghai office,Andy Switky's modest delivery of human-centered innovation approach-ethnography.Because if people in this industry are still in transition to the appreciation of design esthetics,how can you expect them to even understand the value of innovation?Hit me with the classic "Apple story",I'll easily point you to piracy.

It's the difference of worldview.