I
saw my co-worker drinking "diet juice"(less sugar,more fit) today and I
got really surprised by the fact that she is buying into this funky
concept.(she definitely has no diabetes)
To me,the "diet coke"
works because of the artificial nature of an orginal coke.But "diet
juice" doesn't work because the "juice" is born to be "diet".
Just because there is a market for "healthier drinks" doesn't garante this is a good concept.
I graduate in May 2006 with a master degree in Design from the Institute of Design,IIT,a leading US design school fusing design thinking and business strategy to create innovations,as lauded in BusinessWeek.
I research user and market,sketch out ideas,plan
systems,and build product and interface prototypes.
Previously hired by Volkswagen and Fisher-Price ,I’m thrilled to help companies deliver remarkable cross-cultural brand experience.
